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Shaquille O’Neal buys Krispy Kreme franchise

Associated Press

ATLANTA — Basketball Hall-of-Famer Shaquille O’Neal likes Krispy Kreme doughnuts so much, he has purchased the brand’s downtown Atlanta location.

The former Orlando Magic player has publicly displayed his affection for the brand — especially Krispy Kreme’s Original Glazed doughnut — in media and on social media.

LAS VEGAS - MAY 13: Fans listen to the Montgomery Gentry perform as they relax at Krispy Kreme during day two of the Academy of Country Music All Star Concert at the Fremont Street Experience on May 13, 2007 in Las Vegas, Nevada. (Photo by Michael Buckner/Getty Images)

Krispy Kreme also announced in a news release Monday that Shaq is the brand’s new global spokesman.

O’Neal was inducted into the Naismith Memorial Basketball Hall of Fame last month after 19 years in the NBA. He played his college ball at LSU.